Proposal

//Vaccination 101 - Culture Jam Proposal // Final Assignment

//Gursimran Ghai (996030209) Manpreet Japra (995252471) Rammy Hamdoun (995587967) Caroline Khewro (994693186) // Mathew Kaniyamparambil (995422966) CCT300H5F Prof: Michael Jones //Tutorial section: TUT0101 // //Thursday, November 5th, 2009 //


 * __Culture Jamming/Social Influence Proposal __**

 This concept is based on individuals in our society that are not informed of the true side effects of vaccinations relating to various flu shots out there (The recent epidemic H1N1).
 * __Title __**
 * //Vaccination 101 //**
 * __Overview __**

As a group, we would like to bring awareness to society regarding the potential risks involved with using new vaccinations brought in the market. This is relevant to today’s society especially considering the fact that such issues pose a hidden threat when awareness of such a hot topic remains to be neglected and unheard of. Our objective is to drastically raise awareness of the rising dangers of this issue.
 * __Goals and Objectives __**

<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">The target market for //Vaccination 101// is society in general, mostly those who take precautions for their health and well-being. We will be informing the audience about the after-effects that are hidden from the potential consumers in terms of the side effects that can harm an individual after taking a vaccination.
 * __<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Audience __**

<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">After presenting the topic to our given audience, ultimately we would like them to make an informed decision of taking a vaccination. Society should be more aware of the side effects and they should be publically advertised in order completely inform an individual so that the patient may individually decide in an informed matter if they would like to participate in taking the vaccination.
 * __<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Key Message __**

<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">The content to be presented includes: a series of posters, brochures, and a potential film wrapped up in a PowerPoint presentation. It will be structured in the form of a an information session geared towards the audience or the members of class participating.
 * __<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Content Planning __**

<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">The form of media that we will be implementing for this project will be a wide variety of print materials including posters and brochures and potentially a film documentary. We find that this method is most effective as most print advertising takes up a lot of corporate marketing budgets as well as this is a method to reach mass media. Films are a good way to intrigue the audience as well as evoke their emotions through visuals and sounds including the fact that this form of hot media will inform the viewer and allow them to absorb the information effectively. <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;"> ||= <span style="display: block; font-family: 'Arial','sans-serif'; font-size: 10pt; text-align: center;">Y Y Y || Y Y ||
 * __<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Medium of Expression __**
 * __<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Schedule __**
 * = **__<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Week Number: __** ||< **__<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Task: __** ||= **__<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Task Completion: __** ||
 * = <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">November 5th, 2009 ||< * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Submit Proposal ||= <span style="display: block; font-family: 'Arial','sans-serif'; font-size: 10pt; text-align: center;">Y ||
 * = <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Week # 1: (Nov 5th – Nov 12th) ||< * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Start setup of Facebook group
 * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Research into facts/statistics
 * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Collect pictures for visuals
 * = <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Week # 2: (Nov 12th – Nov 19th) ||< * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Look for visual aids/videos
 * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Look for information on the poster
 * Look for Information for the Brochure ||= <span style="display: block; font-family: 'Arial','sans-serif'; font-size: 10pt; text-align: center;"> Y
 * = <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Week # 3: (Nov 19th – 25th) ||< * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Finish up the poster
 * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Finish up the brochure
 * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Look for information we can add to the video
 * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Finish up the wiki (edits)

<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;"> ||= <span style="display: block; font-family: 'Arial','sans-serif'; font-size: 10pt; text-align: center;">Y Y Y Y || Y ||
 * = <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">November 26th 2009 ||< * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Submit Final Assignment
 * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Present Material ||= Y

<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;"> Bibliography __** <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;"> media type="youtube" key="IlCccUyxDrA" height="304" width="512" align="center"
 * __<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">
 * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Relevant sources
 * __<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Visual/Conceptual References __**